Google Developer Student Club (GDSC) TechFest '24
The project was the visual campaign for Google Developer Student Club TechFest 2024. The design team was responsible for creating and delivering all visuals and materials needed to promote the event. This included social media designs for the main event, a call for volunteers, a series of countdown graphics leading up to the festival, and an appreciation design after the event. The work involved close collaboration with the content team and the program manager to ensure that all visuals were clear, engaging, and aligned with the overall messaging of the campaign.
Date
August 2024
Role
Graphic Designer
Event
GDSC FUTA
Task
Create visuals for the Google Developer Student Club TechFest 2024 campaign, including social media designs, countdown graphics, volunteer callouts, and post-event appreciation materials.
Raise awareness, attract attendees, and drive engagement with the event through impactful and well-coordinated visuals.
Approach
Leveraged design tools (Adobe Creative Suite & Figma) to create visuals that were both creative and strategically aligned with campaign goals.
Collaborated closely with the content team and program manager, ensuring clear communication and smooth coordination across departments.
Delivered high-quality designs on time, balancing creativity with efficiency to meet deadlines and drive event engagement.
Result
The campaign successfully drove awareness and engagement, attracting an audience of around 500 attendees to the event.
The visuals helped boost visibility across social media, ensuring consistent reminders and strong participation.
The design efforts contributed to creating a professional and engaging brand presence, strengthening the event’s reputation within the community.
